![]() ![]() The business model canvas is a one-page document that lets you work through the fundamentals of your business ideas in a single snapshot. Balanced Scorecard Objectives: Business Model Canvas Customer / Strategy / Resource Matrix by HooleyĤ. Implement and Control Marketing Executionī. ![]() Segment Attractiveness and Resource Strength Framework by Hooleyĭ. List of Marketing Strategy Planning ToolsĪ. ![]() We’ve grouped some of the most useful marketing strategy tools for each focus area for easy reference. If you don’t have a clear marketing strategy or is planning to change your strategy, the list of strategic planning tools below will help you narrow in on the most important decisions in a coherent manner so that your resulting plan is high-impact, well defined and realistic.ĭefining your marketing strategy has multiple stages. ![]()
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